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Why Pressure Reflex
Training Works

You Know What To Do.Then Pressure Hits.


Pressure Reflex Training teaches your brain to stop treating normal moments like emergencies.

The Real Problem

It’s Not What You Think.


Most people think they have

  • A strategy problem.
  • A skills problem.
  • A willpower problem.

You already fixed those.
The same moment still goes the same way.

What is really happening

  1. The false alarm

    Someone questions your work. Your brain reads it as a threat.

  2. Within a second

    Who Shows Up Under Pressure

    An emergency responder takes over. You’re defending it before they finish talking.

  3. 15 minutes later

    Who You Are

    In the car, the perfect answer shows up.

The gapThe time between the false alarm and coming back to you. Sometimes 15 minutes. Sometimes hours.

The problem isn’t strategy, skills or willpower.
It’s false alarms.

The 8 Pressure Reflexes

Which Version Of You
Shows Up?


When your brain senses a threat, it calls in an emergency responder. Those responders are your Pressure Reflexes. You have all 8, but 2 or 3 usually run the show.

What pushes your buttons?

Could also show up:

Emergency Responder

Push a button to see who shows up.

What it protectsWhat it doesThe line it runs onWhat it wants
Read More →

It isn’t who you are. It was trained into you.
And what was trained can be retrained.

How It Is Different

We Approach Change Differently.


Most approaches try to fix what you do under pressure. We teach your brain to stop treating normal moments like emergencies, so it stops calling in a Pressure Reflex on false alarms.

Most ApproachesPressure Reflex
  • Focus on the reaction.Focuses on what’s driving the reaction.
  • Give you a tool for the moment.Stops the false alarm, so your tools go to moving forward, not calming down.
  • Solve the problem in front of you.Solves the pattern under it.
  • Hand you the answer.Teaches you to find it yourself.
  • Treat it as an effort problem.Treats it as a training problem.

You keep the capability.
You lose the compulsion.

What You Tell Yourself

What Holds Smart Leaders Back.


You Might Be Thinking

“I Already Know What To Do.”

You have read the books. You have done the training. You can explain exactly what you should have said.

15 minutes later.

Under pressure, people don’t go to what they figured out afterward. They go to their training.

Knowing better was never the problem. What takes over before you can use it is.

You Might Be Thinking

“I’ve Tried Everything.”

Coaching. Books. Leadership training. Good advice in the moment.

Good advice in the moment is being handed a fish. It fixes this week’s problem. The hard conversation. The board meeting. The employee who pushes your buttons. It does nothing for next time. Next month a new problem shows up, and you need another fish.

Pressure Reflex Training is learning to fish. Once you learn to fish, you can do it anywhere, in any room, with anyone.

You Might Be Thinking

“This Is Just Who I Am.”

You have reacted this way for as long as you can remember. So it feels like who you are.

It isn’t. It’s what your brain learned to do when an ordinary moment feels like a threat.

And what was learned can be relearned.

You Might Be Thinking

“I’m Not The Problem.”

Maybe you’re not. Some people really are hard to work with.

But they keep meeting the same version of you. The same sharp answer. The same silence. The same yes you didn’t mean.

You can’t retrain them. You can retrain what takes over in you. That is the part that changes the room.

You Might Be Thinking

“If I Change, I’ll Lose My Edge.”

The drive. The high standards. The speed. It’s easy to worry that if you change how you react, you lose what made you successful.

You don’t. We don’t take any of that away.

You keep your work ethic, your standards and your skills. You lose the fear that’s been driving them.

Without that fear in the way, what made you successful gets easier to reach, not harder.

You Might Be Thinking

“I Don’t Have The Time.”

You run a team. A company. A calendar with no white space. One more thing feels impossible.

But look at where your time already goes. The meeting that went sideways and took a week to repair. The conversation you replay at 2 AM. The email you rewrote 4 times.

You are already paying for it in time. This is how you get that time back.

These aren’t reasons.
They’re your Pressure Reflexes in action.

“Before, I was hitting the same limits in my reactions and decisions. After this work, I now trust myself under pressure and show up differently in both my work and relationships.”
Gary PearlExecutive Producer, “Jane the Virgin”

Before You Book

Questions People Ask.


What is a Pressure Reflex?

A Pressure Reflex is the emergency responder your brain calls in when a moment feels like a threat. It was trained into you, and it can be retrained.

Is a Pressure Reflex a personality type?

No. A personality test tells you who you are. A Pressure Reflex describes how you are under pressure. It is a trained response, not a fixed trait, which is why it can be retrained.

Do people only have 1 Pressure Reflex?

No. Everyone has all 8. But usually 2 or 3 are dominant. Those are the ones worth retraining first.

Is this only about work?

No. The fight with your co-founder and the fight with your partner look like 2 problems. Look closer. It is the same version of you in both rooms. Retrain it and every room changes.

What happens in a free session?

It is 30 minutes on Zoom, just you and Deano. Bring 1 moment you wish went differently. You leave knowing what took over in that moment.

Who created Pressure Reflex?

Deano Sutter, founder of Pressure Reflex™ Leadership Training System. A leadership and executive mindset coach, he trains leaders to change how they react under pressure, because repeated reactions become reputation.

Free · 30 Minutes · On Zoom

Keep Getting In Your Own Way When The Pressure Is On?


Let’s find out what it’s already costing you.