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About Deano Sutter

I Built Pressure Reflex™ TrainingFrom The Inside Out.


I know what it’s like to be capable, driven and successful, until pressure hits and a different version of me takes over.

I’m Deano Sutter, founder of Pressure Reflex™ Leadership Training System.

Deano Sutter, founder of Pressure Reflex
Deano SutterCreator, Pressure Reflex Training System

The Short Version

Everything I Teach About Pressure, I Learned The Hard Way.


Learn more about Deano on deanosutter.com

  • 01Hiding who I was for 35 years.
  • 02Being worth millions, then going bankrupt.
  • 03Lying on the side of a road, dying.
  • 04Sitting by my mom’s side as she slipped away.
  • 3-Time Startup FounderLeadership and executive mindset coach. Keynote speaker.
  • Master’s DegreeMays Business School at Texas A&M
  • Dallas, TexasHome

Where Pressure Reflex Came From

For Over 30 Years, I Tried To Fix It.


  1. I Started Young.

    I read every book I could find. I snuck off to hear Zig Ziglar, Bob Proctor and Wayne Dyer speak.

  2. I Tried Everything.

    I went to therapy. I went to conferences. I read more books and listened to more podcasts than I can count.

    All of it was me trying to fix the version of me that showed up under pressure. Be less defensive. Less controlling. Stop overthinking everything.

  3. Rinse And Repeat.

    I’d walk away knowing exactly how I wanted to handle it next time.

    Then next time came. Same reaction. Same conversation. Rinse and repeat.

    You know this one. You can see, 15 minutes later, exactly what you would do differently. Then it happens again, and you do the same thing.

    Under pressure we don’t go to what we figured out afterward. We go to our training. We go to our Pressure Reflexes.

  4. The Wreck.

    Then came the motorcycle wreck. 6 months in a wheelchair. Another 18 months learning to walk again.

  5. The Turning Point.

    Months alone in a wheelchair gives a person time to think. That’s when it hit me.

    I spent over 35 years trying to get the world to accept me, when I had not fully accepted myself.

    Unlocking that insight unlocked the world, and it led me here.

The Question That Changed Everything

What turns an ordinary moment into a threat?

The Answer

The moment was never the threat. My brain learned to read it as one.

A question in a meeting. A text with no reply. My brain read them as danger, and a version of me took over to protect me.

That version is a Pressure Reflex.

What It Does For People

The Work Works.


Today, we help high-performing people understand what keeps taking over. So when pressure hits, the person who shows up is the person they want to be.

  • Andrew Pettit

    Strategic Advisor & Board Member (Palantir Alum)

    Before, I was feeling inadequate, defensive, and stressed. After, I was in professional situations achieving the best possible outcomes and felt prepared to achieve...
  • Bryan Vought

    Biology Leader, Organoid + Stem Cell Innovation

    My mindset is forever different. I shed 40 lbs, rebuilt my energy, improved my relationships, and joined a founding team building a new biotech venture. The ROI was immediate.
  • Gary Pearl

    Executive Producer, “Jane the Virgin”

    Before, I was hitting the same limits in my reactions and decisions. After this work, I now trust myself under pressure and show up differently in both my work and relationships.

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